What is Brand Logo?
Definition: A brand logo is a symbol or image or drawing
that represents a company or organization, or person that is used for
optimizing brand presence, reach, and recognition. A logo design process of a
brand is one of the primary steps that a brand takes for its branding purposes.
A brand logo is a symbol, emblem, graphic mark, stylized name, or drawing, or the combination of all used by a company to mark its
brand’s identity. It reflects the value of your brand. It helps the customers
to identify and remember the product and quality of the brand.
Brand logos are essential in the branding process. The
quality of a brand logo can affect the sales of the company. Therefore, a logo
should be good by nature. Good brand logos are a logo that a consumer can memorize
quickly and differentiate a brand from another's brand.
Brand logos can be purely typographic where it constitutes
only the letters of the name in the logo. On the other side, a symbol or design
can also constitute part of a company’s brand logo. It is ultimately the choice
of the company to decide on the type of its logo.
Importance of a Good Brand Logo Design
If a company thinks that the quality of its brand logo does
not matter to the growth and popularity of the brand, then it is high time to
change its thoughts. It is true that a consumer mainly focuses on the quality
of the product, but the logo is the first thing that a prospect can encounter
with.
If the company logo is not memorable and similar to another
brand, then the company may face lower sales even after delivering a good
quality product. Due to this reason, a good brand logo is focused on by
companies. The importance of a good company logo is highlighted with the
following points:
1.
Grabs Attention of People
There are hundreds of products in the market that provides
similar features at affordable prices. With this competition in the market, it
is difficult to grab attention towards a company’s brand. This is where the
brand logo helps.
Brand logos can quickly draw people’s attention and will
indirectly communicate the values of the brand.
2. Leaves
a Strong First Impression
It is the first introduction of a company’s brand with the
consumers. If it is designed well, it can draw new customers to the brand’s
product. A good brand logo will pique the curiosity of a prospective customer
to know better about the brand. It can help a company to have a solid first
impression and to build trust among the customers.
3.
Foundation of Brand Identity
It is the foundation of a company’s brand. The colors,
design, and symbols of the brand logo can tell the story of a company and help
communicate emotions to the consumers.
4. Differentiates
a brand from other brands
It tells a consumer that why a brand is different from
another brand. There are many brands available in the market. Due to this, a
consumer uses a company logo to differentiate a brand from another brand. A
logo conveys the values of a brand. Therefore, a company logo should be so
that a consumer can easily differentiate it from others.
5.
Increases Brand Loyalty
When a company provides a quality product to the consumer, a
consumer wishes to make repeated purchases. So, if a company logo is excellent
and memorable, then the consumer will make a repeated purchase of your brand. A
customer experience gets directly associated with the brand logo. It will help
a company to bring the consumers again and again.
